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By Northrup, Tony / Wildermuth, Shawn / Ryan, Bill

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From the Publisher:Naked Conversations explains the why and how of blogging to business people. It helps businesses strip away the layers of corpspeak (consisting of a mixture of bull, polish, and obfuscation) that prevent businesses and customers from really getting to know each other. It shows businesses how to use blogs to have a meaningful dialog with customers and partners without layers of polish and shine that customers know obscure real meaning. Using more than 50 interviews with people at all levels and in all sorts of businesses for case studies, it demystifies blogging, explaining why it is more efficient, credible and effective than traditional business communications tools. Naked Conversations explains the perfect storm conditions battering traditional marketing mixes of ads, PR, websites and collateral materials. Blogging did not cause the situation but represents enormous promise of fixing what's broken, and in so doing, will bring companies and their constituencies closer together while improving the bottom line. ...

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From the Publisher: In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.

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